Copy pattern 01
An About page for a sole trader
A sole trader does not need to sound like a corporation. The strongest page states who does the work, which jobs are a fit and how the customer will deal with that person.
PROTOCOL
Inspect each layer.
01
Open with the useful fact
Say what you do, for whom and where, in one direct sentence.
- Specific service
- Real service area
- Clear audience
02
Explain how the work runs
Describe the actual sequence from the first enquiry to delivery or aftercare.
- First response
- Work stages
- Handover or support
03
Use proof with context
Show qualifications, permits or completed work only when they can be checked and published.
- Named credential
- Original photograph
- Permission for client names