Utility 02

Build a website brief before asking for a quote

A short written brief removes guesswork from the quote. It records what the website must achieve, what already exists and which decisions are still open.

LOCAL WORKSHEETWebsite briefPRIVATE

What does the business sell? Who needs the website and what should they do? Which pages and functions are required? Which material and access already exist?

These fields stay in this browser page and are not submitted.

PROTOCOL

Inspect each layer.

Business and audience

Describe what the business sells, where it works and who needs to act on the site.

Primary offer
Service area
Main visitor

Pages and actions

List the pages and the one primary action each page should support.

Required pages
Calls, enquiries or orders
Languages

Material and access

Record available copy, images, brand files, domain and current hosting access.

Text and photographs
Logo files
Domain and hosting access