Copy pattern 03
An About page for a B2B company
A procurement or technical buyer needs to qualify the company quickly. The page should expose capability, process and verifiable standards before it tells a broad brand story.
PROTOCOL
Inspect each layer.
01
Define capability
State what the company makes or delivers, for which applications and under which constraints.
- Product or service groups
- Industries
- Geographic scope
02
Show the operating process
Explain design, approval, production, testing, delivery and maintenance where they apply.
- Input requirements
- Control points
- Delivery route
03
Provide technical proof
Publish standards, certificates and references with enough detail to verify them.
- Document number
- Issuer and validity
- Permission for references